Ormeloxifene (sold under the trade names of Shaleli, Choice-7, Novex-DS, Centchroman and Centron) is one of the Selective Estrogen Receptor Modulators, or SERMs, a class of medication which acts on the estrogen receptor. It is best known as a nonsteroidal oral contraceptive which is taken once per week. In India, ormeloxifene has been available as birth control since the early 1990s. With current sales in the region of 30 million pills per year. 1)
Its precise mechanism of action is unknown, but is linked to its ability to cause asynchrony in the menstrual cycle.